via coolhunting.com
After São Paulo city officials ordered graffiti cleanup crews to leave work by Os Gemeos and other famous São Paulo street artists alone, art collective and magazine Rojo asked the city's Urban Development Department to allow them to tap artists like Tofer and MWM Graphics to help spice up drab concrete structures across the city. "It was the first time they've allowed it," says Zagg Guimaraes, Rojo's associate director in Brazil. "We're trying to make the city more beautiful." Dubbing the operation RojoOut , the public art exhibit continues a similar three-year project in Barcelona that they started in 2006.